o/hu
2019-FA
// branding & packaging design
materials:
E-flut corrugate cardboard (white)
Matte sticker paper
Museum board
OHP film
Organic thread
Vellum
E-flut corrugate cardboard (white)
Matte sticker paper
Museum board
OHP film
Organic thread
Vellum
market research:
product category | Beauty & Fragrance
place of sale | Sephora, Anthropologie, online official website, certified online / offline retailers, department stores, possibly a pop-up flagship store.
price point | High-quality, but a bit more affordable compared to competitors. Price ranges from $30 ~ $100, depending on mL.
target user demographic | Busy young adults - 20~35, unisex.
focus | Unboxing experience, scent, reminiscence, sustainable packaging design.